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UTP Blog
Recent Posts

Remembering Marshall McLuhan
Last week marked the birthday of Marshall McLuhan, who would have turned 106 on July 21st. Marshall McLuhan is a famous media theorist who was born in Alberta and spent most of his professional career as a professor at the University of Toronto.

June Round-Up
Here is a recap of what went on at UTP in the month of June.

UTP Titles for Canada Day
Canada is turning 150, and we can't think of a better way to celebrate than to learn more about this great country. Here are some UTP titles to add to your reading list, or use in your classes.

Career Opportunity

Position: Publicist – 1 year contract
Posted: June 29, 2017
Location: Yonge and Bloor area, Toronto
Appointment Type: 1 year contract
Summary and Key Responsibilities:

You are a highly motivated, creative, and experienced publicist who will create and drive publicity campaigns for titles across our General Non-Fiction and Business lists.

Key Responsibilities:
• Actively working to enhance the profile of the press and its authors
• Developing and implementing publicity campaigns for scholarly non-fiction and business books
• Researching and generating customized review lists
• Pitching to media in the United States and Canada to secure coverage
• Scheduling seasonal in-person calls to major reviewers and producers
• Maintaining key relationships with media (reviewers and producers), event hosts and other key contacts in Canada, the United States, and elsewhere as necessary for executing national and international publicity campaigns
• Creating press releases, pitch letters, and promotional materials and conducting targeted galley and review copy mailings
• Promoting backlist titles for media opportunities as current events dictate
• Developing and maintaining relationships with booksellers across North America, as well as off-site and lecture events venues
• Communicating publicity results with authors and press staff
• Contributing to our social media presence (facebook, twitter, blog)
• Culling and compiling all media hits by title and communicate to authors and staff
• Assisting in related marketing functions as needed, including proofing of catalogues, website, ads, etc.

Education, Qualifications and Experience:

• University graduate
• 3-5 years of publicity experience, preferably in book publishing
• Experience working with news media in the US and Canada

Knowledge, Skills and Attributes:

• Proven track record in placing media coverage of serious non-fiction and business books
• Excellent verbal and written communication skills
• Excellent organizational and planning skills
• Highly motivated; ability to work under pressure and meet deadlines
• Ability to work independently and collaboratively
• Comfort with cold-calling
• Proficiency with Microsoft Office, Excel, Outlook, Word
• Familiarity with Meltwater, NetGalley, and Edelweiss
• Social media experience
• A great fit with our core values of respect, innovation and accountability

Interested in Applying?:

Please send your resume with a covering letter by August 4, 2017, to: hr@utpress.utoronto.ca. Please indicate Publicist, in the subject line and your salary expectations in the covering letter.